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“We’ve been using the newsletters for 5 years now and they have brought us closer to our customers. People know the pharmacy team at a more personal level and that makes a big difference. I think they are really happy to feel that we are offering them a free service that gives them a lot of great tips about staying healthy.”
Ross Hobson, Berry Pharmacy
“The best thing we have ever done for advertising our services and getting our message across. Our community feel has always been what sets us apart from other pharmacies and the regular newsletter really allows us to talk directly to our community.
The customers love getting their photo on the front page and we can get important health messages across to the local community. So many people read it cover to cover. It’s a great talking point in the pharmacy and encourages new customers into the business.
We found it a better way of alerting new residents to our services than advertising in the local paper. Often we get third parties to advertise in the newsletter which can substantially offset the cost of printing.The team is really professional and they always have great ideas for stories or will write articles on subjects of our choosing.
When the economy is in squeeze mode it’s important not to become invisible and our newsletter enables us to have a prominent place in the community and maintain our good business relations with our customers.”
Eleanor Ward, East Blaxland Community Pharmacy & Post
“Not only are the newsletters great for PR with our customers, they are the most effective communication tool for health information. I also wanted to put my view across about the super-market threat and they said it all for me just the way I wanted it. It’s an excellent way to communicate and build your profile”.
Brett Hunter, Beresfield Pharmacy
Gavin Smith, Medowie Pharmacy
“I’ve been a registered pharmacist for 25 years and a qualified herbalist for the last 20 years.
I’m a great believer in herbal medicine and this newsletter has given me the perfect opportunity to explain my passion to my customers. It really has provided a bond with our community.Feedback from customers is infinitely more positive than any other form of advertising or self promotion that I’ve ever used. The load on my time is minimal and the help that I get from the publishing team is exceptional.”
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“We’ve been using the newsletters for 5 years now and they have brought us closer to our customers. People know the pharmacy team at a more personal level and that makes a big difference. I think they are really happy to feel that we are offering them a free service that gives them a lot of great tips about staying healthy.” |